He received the ‘Bernard Gooch Tourism Personality of the Year Award’ at last night’s ceremony

The managing director of Mountain Goat Tours and Lindeth Howe Hotel said he was “surprised and delighted” to win an award at last night’s Cumbria Tourism Awards.

Stephen Broughton, 67, from Bowness-on-Windermere, was this year’s recipient of the Bernard Gooch Tourism Personality of the Year Award at Cartmel Racecourse in front of a crowd of almost 400 people.


Mr Broughton, who bought Mountain Goat Limited in 1993 alongside Sir Normal Stoller CBE KStJ DL and Peter Natrass, said: “I was completely surprised and delighted to win this award last night.

“I am very much honoured to have received it.

“When we started up in business and bought the Goat in 1993 our maxim was that we need to work in partnership with like-minded businesses and organisations to promote our wonderful area.

“In this county we found this to be easily fulfilled, we have worked successfully with organisations like Cumbria Tourism for almost 30 years and hope to continue to do so for a long time to come.”


The Bernard Gooch award was awarded to Mr Broughton for his work with organisations including Cumbria Tourism and his dedicated work as a businessman in the county.

A spokesperson for Cumbria Tourism, said: “Mr Broughton works tirelessly to fly the Cumbrian flag throughout the UK and abroad and it is fantastic to thank him for all his hard work.”